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商品編號： 9-699-018 出版日期： 1998/12/11 作者姓名： Christensen, Clayton M.;Cape, Edward G. 商品類別： Operations management 商品規格： 19p 再版日期： 1999/03/11 地域： United States 產業： Health care services;Machinery;Medical equipment & devices 個案年度： 1998 - 1998
商品敘述：
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton''s machine is small, cheap, portable, and can''t create images as clear as those that large, expensive instruments can make. The entrepreneur is searching for a market for his product, and wonders whether he should sell out or try to build a successful commercial organization.
涵蓋領域：
Entrepreneurship;Innovation;Technological change;Product development;Start-ups
相關資料：
Case Teaching Note, (5-600-129), 8p, by Clayton M. Christensen, Tara Donovan
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